Anyone who gets a many email is acquainted with the standard “I hope you’re doing well” and also its related household of phrases. The the email identical of small talk. And like small talk, this expression can acquire a tiny repetitive if you find yourself relying ~ above it as well often.

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As one entrepreneur, editor, and also PR professional, I calculation that I’ve sent at the very least 73,000 organization emails over the previous twenty years. (A fairly conservative estimate, in ~ that.) i have seen numerous an “I hope you’re act well” cross my inbox. I’ve sent a few, too (we every do, native time to time!). Below are my five favorite alternatives to the ubiquitous greeting.

1 Nothing at all

The email application Boomerang performed a data study and also found the emails between seventy-five and one hundred words in length had the best solution rates. Although the an answer rate diminished slowly after that, talk to any type of busy person and also they’ll tell friend they choose emails that are brief and get directly to the point. Show that you value the recipient’s time by getting down to company right from the start.

2 something personal

In my occupational as one editor, i’ve had world follow me top top Twitter or Facebook, commenting on and sharing every post I publish. And, simply when ns think i’ve somehow deserve a fan, I’ll get a letter from them asking me to expropriate a guest blog write-up or perform some sort of cross-promotional contents swap. I need to admit, i admire your dedication to gaining to recognize me, also if that comes through an ulterior motive. And also if they pitch something that shows the expertise they’ve gained about my style and also the subject I care about, it’s an ext likely to it is in something I can use.

If you’re composing a high-stakes email that needs to gain results, that never harms to execute your homework. You don’t have to stalk someone on society media, however doing a little research deserve to go a lengthy way. Encompass a sentence or two at the opened of your email to show you’re acquainted with the recipient’s work, favor this:


I review your article around in last week. Friend hit the pond on the head as soon as you said . . .

There space a couple of caveats here. First, don’t use a personalized opener uneven it in reality relates to the object you’re creating about. It would certainly be awkward to congratulate who on the publication of their recent novel if girlfriend were creating to market them a deal on life insurance. (Unless possibly they compose murder mysteries. There may be a hook there.) and also also, don’t do your post too personal. Speak you review an article is one thing, but mentioning the beach vacation photos you experienced on Instagram will certainly come off together creepy.

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3 “I recognize you’re swamped, for this reason I’ll it is in brief.”

I love this opener. It, and the number of paragraphs in the email I see before me, speak me the the sender values my time and made an initiative to store things short and sweet.

There’s just one preeminence with this opener—if you’re walk to usage it, you’d much better actually be brief. Don’t promise to keep it brief and also then walk on for i after paragraph. The sender might wonder even if it is you actually know the an interpretation of brief.

4 “We met at ______.”

If you’ve met the recipient before, it never harms to say so. Probably you linked briefly at a conference. Even if the recipient appears unlikely come remember, the reality that girlfriend did remember goes a long means toward developing a rapport.

Once again, this method works ideal if her previous meeting is appropriate to the topic at hand. If girlfriend met at a conference and exchanged words about marketing strategies, and you’re emailing now to ask the recipient to evaluation your new app for marketers, you connecting the ideal dots. That won’t it is in the case, however, if you’ve just bumped right into each other in a coffee shop and exchanged some small talk around the weather.

5 A bit of little talk

If you really think a small talk opener fits your audience best, offer it a whirl. But if you’re looking for an different to “I hope all is well,” or “I expect you’re law well,” take into consideration something a little an ext personal:


How room things in brand-new York? i hope you’re keeping cool during the heat wave.

The more familiar you space with the recipient, also if you recognize each other just through email exchanges, the much better this works.

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In mine opinion, the many important rule of email communication is this: don’t force it. If you trying too hard to be personable or clever, your recipient will virtually always see v your attempts. Once I write an email, even if it’s for a massive emailing campaign, I’m constantly thinking of mine intended recipient and their persona. I smile as I compose (seriously, it’s a little creepy) and also write as though I’m having a face-to-face conversation with them.